As email is low cost to produce and deliver it’s often considered low value. Wrong, email has and continues to have immense value as a communications and marketing channel. But how do you get it right?For emails to be treated seriously and valued they need to grow up. Email is still a comparatively new channel and faces challenges, much like a teenager - bags of potential but a bit spotty and lacking in finesse.So what turns a teenager into an adult?1. Adults tend…

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