It’s well known that email continues to provide the most cost effective marketing medium and has great advantages in immediacy and ability to measure the ROI.But in today’s world we also all know the risks of an email not getting to the inbox. A solution to ensuring an email gets to the inbox is to use Certified Email, for example as provided by Goodmail.So how does it work? Your ESP (email service provider) needs to support Goodmail and Goodmail in turn have relation…

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